Next Generation Insurance Blog

insurance marketing

Identifying Digital Marketing Opportunities for Key Consumer Segments

By: Paul Pennelli

In an ever-changing and customer centric age, digital marketing for a legacy industry like insurance presents unique challenges. I returned from the Professional Insurance Marketing Association MidYear Meeting in Stowe, VT earlier this week, where the theme was “Key Consumer Segments (And How They Buy).”  The content of the event[…]

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PIMA 2014 Recap: Strategies to Drive Success in Insurance Marketing

By: yramadan

As the 40th anniversary of the Professional Insurance Marketing Association approached (controversially actually the 39th anniversary, but who’s counting), I eagerly looked forward to 3 things – the networking, the content, and the location. Yet again, PIMA has exceeded my expectations on all fronts. Held at the Eden Rock in[…]

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