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Hammock Beach Resort, Home of PIMA 2012

Five Observations From PIMA

By: Paul Pennelli

I returned to Boston this week from Florida after attending the 2012 annual meeting of the Professional Insurance Marketing Association (PIMA). The group is regarded as the premier business development group for affinity and direct marketers within the insurance or “protection product” space. As a first-time attendee, I came away[…]

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