Next Generation Insurance Blog

PIMA

NGI Receives Gold Award for Ecommerce Website at PiMA MidYear Meeting

By: jsheehan

Last weekend at the Professional Insurance Marketers Association MidYear Meeting, we were honored to take home the Gold Award for Ecommerce Website. We are thrilled to be recognized for our efforts, and receiving the award for our Integrated Renters Insurance Program with the University of California – Davis is special to[…]

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Identifying Digital Marketing Opportunities for Key Consumer Segments

By: Paul Pennelli

In an ever-changing and customer centric age, digital marketing for a legacy industry like insurance presents unique challenges. I returned from the Professional Insurance Marketing Association MidYear Meeting in Stowe, VT earlier this week, where the theme was “Key Consumer Segments (And How They Buy).”  The content of the event[…]

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PIMA 2014 Recap: Strategies to Drive Success in Insurance Marketing

By: yramadan

As the 40th anniversary of the Professional Insurance Marketing Association approached (controversially actually the 39th anniversary, but who’s counting), I eagerly looked forward to 3 things – the networking, the content, and the location. Yet again, PIMA has exceeded my expectations on all fronts. Held at the Eden Rock in[…]

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Professional Insurance Marketing Association (PIMA) Elects 2012 Board of Directors

By: blocke

New Officers & Board Directors Installed at PIMA’s 38th Annual Meeting Chicago, IL – February 16, 2012 – The Professional Insurance Marketing Association recently held its 38th Annual Meeting themed “Changing Markets, Changing Opportunities: Embrace the New Affinity Marketplace” in Palm Coast, FL. The PIMA membership elected its 2012 leaders at the[…]

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Hammock Beach Resort, Home of PIMA 2012

Five Observations From PIMA

By: Paul Pennelli

I returned to Boston this week from Florida after attending the 2012 annual meeting of the Professional Insurance Marketing Association (PIMA). The group is regarded as the premier business development group for affinity and direct marketers within the insurance or “protection product” space. As a first-time attendee, I came away[…]

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