Next Generation Insurance Blog

marketing

Identifying Digital Marketing Opportunities for Key Consumer Segments

By: Paul Pennelli

In an ever-changing and customer centric age, digital marketing for a legacy industry like insurance presents unique challenges. I returned from the Professional Insurance Marketing Association MidYear Meeting in Stowe, VT earlier this week, where the theme was “Key Consumer Segments (And How They Buy).”  The content of the event[…]

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