Next Generation Insurance Blog

Marketing

Data: Insurance prospects love mobile

By: Paul Pennelli

At Next Generation Insurance Group, we’ve used digital as a point-of-sale and point-of-quote for insurance products since our founding. As you might imagine, the ecommerce and user experience landscapes have changed dramatically during that period, but nowhere is that change more dramatic than in the use of mobile by insurance buyers.[…]

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Identifying Digital Marketing Opportunities for Key Consumer Segments

By: Paul Pennelli

In an ever-changing and customer centric age, digital marketing for a legacy industry like insurance presents unique challenges. I returned from the Professional Insurance Marketing Association MidYear Meeting in Stowe, VT earlier this week, where the theme was “Key Consumer Segments (And How They Buy).”  The content of the event[…]

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PIMA 2014 Recap: Strategies to Drive Success in Insurance Marketing

By: yramadan

As the 40th anniversary of the Professional Insurance Marketing Association approached (controversially actually the 39th anniversary, but who’s counting), I eagerly looked forward to 3 things – the networking, the content, and the location. Yet again, PIMA has exceeded my expectations on all fronts. Held at the Eden Rock in[…]

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Inbound 2012

Inbound 2012

By: jsheehan

Or should I say #INBOUND12?   Regardless of names and titles, last week brought Paul, our VP of Consumer Marketing, and I to Hubspot’s annual conference held at the Hynes Convention Center in our wonderful city of Boston. We knew we had signed up for three days of Inbound Marketing[…]

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