Next Generation Insurance Blog

Data: Insurance prospects love mobile

By: Paul Pennelli

At Next Generation Insurance Group, we’ve used digital as a point-of-sale and point-of-quote for insurance products since our founding. As you might imagine, the ecommerce and user experience landscapes have changed dramatically during that period, but nowhere is that change more dramatic than in the use of mobile by insurance buyers.[…]

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Identifying Digital Marketing Opportunities for Key Consumer Segments

By: Paul Pennelli

In an ever-changing and customer centric age, digital marketing for a legacy industry like insurance presents unique challenges. I returned from the Professional Insurance Marketing Association MidYear Meeting in Stowe, VT earlier this week, where the theme was “Key Consumer Segments (And How They Buy).”  The content of the event[…]

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Hammock Beach Resort, Home of PIMA 2012

Five Observations From PIMA

By: Paul Pennelli

I returned to Boston this week from Florida after attending the 2012 annual meeting of the Professional Insurance Marketing Association (PIMA). The group is regarded as the premier business development group for affinity and direct marketers within the insurance or “protection product” space. As a first-time attendee, I came away[…]

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